By using our website or any of our payment platforms, you agree to the terms of this Privacy Policy.

1. Information We Collect We collect various types of information to provide and improve our services, including:

• Personal Information: When you create an account, place an order, or subscribe to our newsletter, we may collect personal information such as your name, email address, phone number, shipping address, billing address, and payment details.
• Usage Data: We collect information on how you interact with our website, including your IP address, browser type, pages visited, time spent on pages, and other diagnostic data.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze how our website is used.

2. How We Use Your Information We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and providing order updates.
• Customer Support: To respond to your inquiries, provide support, and resolve any issues with your orders or account.
• Marketing Communications: To send you promotional offers, newsletters, and other marketing materials. You can opt-out of these communications at any time by following the unsubscribe link in the email.
• Improving Our Services: To analyze usage patterns and improve our website, products, and services.
• Legal Obligations: To comply with legal and regulatory requirements, including the General Data Protection Regulation (GDPR).

3. Sharing Your Information We do not sell or rent your personal information to third parties. However, we may share your information with:

• Service Providers: Third-party companies that assist us in operating our website, processing payments, shipping orders, or providing customer support. These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your data.
• Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4. Data Security We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
5. Your Rights Under the GDPR, you have the following rights regarding your personal data:

• Access: You have the right to request a copy of the personal data we hold about you.
• Rectification: You have the right to request that we correct any inaccuracies in your personal data.
• Erasure: You have the right to request that we delete your personal data, subject to certain legal obligations.
• Restriction: You have the right to request that we restrict the processing of your personal data under certain circumstances.
• Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller.
• Objection: You have the right to object to the processing of your personal data for direct marketing purposes.

To exercise any of these rights, please contact us at info@elamenbeauty.com. We will respond to your request within one month, as required by GDPR.

6. Data Retention We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.
7. International Data Transfers As our website is based in the United Kingdom, your personal data may be transferred to and stored in countries outside of the European Economic Area (EEA). When such transfers occur, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.
8. Cookies We use cookies to enhance your browsing experience, personalize content, and analyze our website traffic. Cookies are small data files stored on your device that help us remember your preferences and improve your user experience. You can manage your cookie preferences through your browser settings. 
9. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.
10. Contact Us If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email: info@elamenbeauty.com
• Phone: +447735568053

Thank you for trusting El-Amen Beauty with your personal information. We are committed to protecting your privacy and ensuring that your shopping experience with us is safe and secure.